intro paragraph

"Audiences are no longer just consumers to text, but producers too"
To what extent is this true of the media products in your case study?

As part of my case study, the genre I am looking at is reality TV shows which are The X-Factor, Strictly Come Dancing and Big Brother. The products could be found on each platform of broadcasting, text and e-media. The TV shows would be broadcasted on one of the three channels BBC 1, ITV1 and CH4. At times they can also be repeated on ITV 2 and CH4 +1. It has its own print text for the show. For example X-Factor has magazines. Otherwise they would have features in other magazines and newspapers such as OK!, Heat and The Sun etc. Audiences are no longer categorized as just consumers but also producers. This is because the can decide if they wish to watch the show which will effect the views of the show. Or they can also promote the show positively to other audiences.

Textual analysis of Lynx advert

Codes and Conventions: Media Form
How does the text follow the codes and convention of an advert?

The product that is being advertised is shown a lot of times in the short space of the advert making sure the audience know what exactly is being advertised. The music played in the background is used to grab the audience’s attention as I did when I watched it. The music is a mixture of different noises the pace goes with the story of the male being dragged through the street keeps you fascinated about what is going on. The pace is also quick making sure as the audience to keep up with the story the advert is trying to tell   using cut shots of the scene. After the advert comes to an advert the product is then shown to what the whole drama was over. It is a close up shot for the audience to recognize that it is a different lynx deodorant for men because the lynx spray because it is a familiar product to both men and women however the advert is advertising a new version.

Representation

How are people and places represented in this advert?

The females represented in the advert are shown as mermaids. Therefore they would be half naked in the ocean. This represents women as being sexy at all times for males because it is a male product therefore a advert targeted at males. The male in the advert is going through a hard time as he is being dragged as a rope but still he survives through all those crashes and bumps showing that he is a strong male. The rope is being pulled by a female representing that woman NEED man.  However the male can be seen as the weaker one in the advert and the women being stronger because it is the female in the advertisement whom is pulling the man by the rope. Therefore she must have a lot of strength to be able to pull him through the city.

Audience
What techniques does the advert use to appeal to its target audience?

The advert uses a male character to target its audience which whom is males or for females to show them that the product is used on males only. The targeted age for lynx would be around 13+ with the oldest maybe being 40. This is because the male advertising is a young adult however deodorants are also used by older men and lynx is a popular brand for the males. The socio-eco group would be C2DE that would have an interest in the lynx product and the advert. The target audience is not so upper class with the techniques used in the advert such as its style of scenery and the first impressions of the male who looked like a young but still an adult scruffy looking because he was dragged through streets and ended up at a beach.

Institution
What does this text tell us about the media institutions involved?

I would not have known that the institution to lynx is unilever because it does not show this on the advert but is written on the product itself.  I have never heard of this institution but this is because it is recent. Therefore the ideas they can bring are new and fresh. It is the institution that have made the lynx dry advert and advertising a popular brand would make the institution relatively popular also.  

Hyandai advert

Media Forms


The advert follows a storyline of a baby jumping out of his cot taking the car keys and going on a journey. It plays soft music he background. The choice of the song was chosen carefully because the lyrics suited the story. For example "The wind blowing in your hair", and as the baby drives with the windows down, he slightly puts his head out the window so the wind blows in his curly brown hair. The advertisement makes you feel happy watching the advert as an adult because it is not likely a baby driving a ca r so well. However, it still catches the audiences attention to make them feel something when watching the advert. That is why the choice of character was important because a baby driving is far more interesting to watch rather than a grown adult even a celebrity.


Representation


The gender of the main character is a male. This is because the advert is associated with a car and because of the stereotypes such as men are better drivers than women, the Hyundai advert implies that a baby male can even drive better. The advert shows the baby doing masculine things such as driving and surfing. At the start of the advert the baby jumps out from his cot showing how strong the male can be at whatever age. The female baby that is introduced mid way of the advert was picked up from a side walk by the male baby driving the car. This represents females as just pick-ups by males and depending on the male to help them out. Portraying them as inferior to the male. The female baby sits aside looking pretty and giggling away whilst the male baby is out in the ocean surfing, fighting the waves showing off to impress the female baby. Representing males as confident people. But this represents the females to be weaker to men because they would rather sit back and watch the male do the hard work.


Institution


When the baby was driving the car, he had stares of amazement by other males on the sidewalk as he waved away to them while he drove smoothly. The advert shows this because they believe that having a Hyundai you can also have that moment while people watch you drive with their jaws half dropped at your car. The baby drives to the beach where he pulls out a surfboard from the back of the vehicle. The advert includes this scene because it wants you to see how much space the car has without verbally telling you. If a surfboard can fit perfectly in the back of the car most likely anything can. The baby has nothing but a smile on his face while driving, having a good time and those expressions lie within having that Hyundai car, you can also feel happy and great.

Audience

The target audience for the advert is obvious. The driver in the advert for the car is a male regardless of the age, therefore targeting males first rather than women. however using a baby as a driver, a Hyundai car can be for a family car use as well therefore females as mothers can  be apart of the targeted audience. the advert uses the babies as an attempt to persuade you to buy the car because if a baby can do something so well by driving the car an adult is eligible to do it much better representing a Hyundai to be  an easy going smooth car to drive.  

KIdULTHOOD

Media Forms
What techniques does the trailer use to persuade its audience to see the film

 The trailer has a number of long shots to establish a character, setting and the dilemma showing the audience member clearly what is happening in the shot and what surroundings they are in. The trailer shows you the character going through hard times looking in stress but not showing you what the story of it is behind it. This persuade the audience to watch the film to know why the character is feeling that way. Some of the shots fades to black to show the shift in time especially when it shows a lot of violence a trailer is not suppose to expose too much information about the film however it shows the violence to show what genre the film is. Quiet music to establish story, menacing music to highlight villains, builds to a climax. This keeps the audience on there toes and to give them that feeling of suspense that they want to look away when the characters are shown in a fight with each other but on the other hand the audience would continue to watch the trailer not matter how violent the scene gets.  Sudden moments of quiet and silence between and after music will have equal impact on mood and pace.on the audience keeping them interested in the trailer. The more fascinating the audience find the trailer the more excited they are to watch the film. Short shots and quick cuts of some of the most exciting moments from the film and the ‘events’ that lead to the resolution are not necessarily in chronological order but these techniques is how the audience are persuaded to watch the film.

Representations

How is gender represented in this trailer.

The representation of KiDULTHOOD is about the lives of several teenagers growing up in the deprived areas of West London; the way in which the trailer is represented by this is that we see what kind of environment these kids are brought up in and some of the temptations that surround them. Due to the portrayal of teenagers within this film, it seems that a lot of people who watch this trailer may be able to develop their own opinions of what they think teenagers in today's society are like based on the language in which they speak. There seems to be a lot of "ghetto" language used within the trailer, KiDULTHOOD is filled with a lot of modern slang which greatly characterizes today's youth. The slang is used mainly by the male characters who are shown more Superior in the trailer than the women who are shown as inferior being victims of bullying leading to suicidal and look in distress in the trailer every time they are shown. He younger males in the trailer look up to the older generation even though some of the older males in the trailer appear to be bullies the others appear to the boys as their idol as they show off their guns and knives to the younger males. The younger males are represented as troubled school kids that do nothing but cause mayhem and trouble for others or are at home playing on their games talking to each other about the life that they are scared to live therefore leading them to carry such weapons they see the older boys using on each other.

Audiences

What target audience would be attracted to this film

The target audience for this film is mainly aimed at people aged between 15-24, the film itself attempts to represent a serious number of issues of what some teenagers growing up in today's society have to go through; this explains why so many people who are in this age group may watch it. There is also a very realistic approach within this film as most of the actors and actresses are within this age group and therefore know what others their age go through. Even though KiDULTHOOD will mainly appeal to those of a young age group, it could possibly appeal to those of the older generation due to the actors and actresses. The way in which the film will be able to attract those of an older generation is if they like the way in which Noel Clarke that plays the bully ‘Sam’ in the film is able to adapt to his characters and how well he plays them.

Institution

What low budget values and characteristics can you identify in this trailer

Throughout the trailer you see that there are a lot of props being used, especially during the clips where violence is taking place, during these clips there are guns and baseball bats being used showing that even the easiest of things can be used as weapons, it also raises the awareness of the crime that is happening among teenagers in today's society where a lot of them are being attacked and even killed. The setting is based in the deprived areas of Ladbroke Grove and Latimer Road where crime is most common and violence seems to take place more than anywhere else. In a way, KiDULTHOOD is able to educate those who watch it as it gives the audience an understanding into what people who live this lifestyle have to go through on a daily basis. the filming is filmed in council flats, streets and school playgrounds surroundings to where all teenagers are familiar too. All of this to show the reality these characters are just playing out into a film minimized into a trailer that also their target audiences have or are experiencing. The audience gets an inside look into how peer pressure can affect teenagers and how some can be persuaded into living a dangerous lifestyle; this is represented by the crimes they commit and the things they get up to. By viewing the trailer, the overall message that it is able to give the audience is that you should not be a follower or maybe even a leader but that you should choose your own path into how you wish to live your life.

 

   

Textual analysis of T-Mobile Dance Advertisement

Advertisements all have a similar way of advertising their products. In an advert there would be a voice over of some one giving a description of the product or the service with a character in the advert using the product or service.

In the T-mobile advert it uses different techniques then a usual advert would use. The product is not shown until the end of the advert however in the beginning of the advert there are ordinary working people shown going to work or other places via the Liverpool St. train station. When the music starts and they start to dance together and as the advert goes on more and more people join sharing the moment together.  When the advert comes to and end the people that was involved with the dancing use their phones to call friends or family members to share the experience with them that is when it becomes evident that they are using a T-Mobile network when the slogan shows 'Lifes For Sharing - T Mobile' with the T Mobile sound effect.

The T Mobile network is represented as a fun, sharing, friendly easy going network with the advert they have used to sell their product.  Showing that this is the type of relationship you would want to have with the network. It implies that the network is different because they showed a different way to advertise it to its customers and its target market.

T-Mobiles' target audience they are trying to attract are the same type of the people that they show in the advertisement. Young adults as well as older, matured adults.

The Sun.

Media Form

How does the advert use codes and conventions to appeal to its audience?

The different types of techniques used to appeal to the audience are the celebrities that are shown in the newspaper during the advert. People such as Simon Cowell and Rihanna showing X-Factor and Football sports show what type of audience The Sun is targeted for. The newspaper shows that they specify in different genres to imply the different audiences that can appeal to The Sun.  The advertisement uses a person flicking through the pages to show what kind of genres are in the paper appealing to a broader audience. There is a person most likely a male is shown but only from the hands where it is most important because he is going through the pages, he hands out different pages inside the newspaper to share with other people information they read as people will do when they gossip. This shows that the audience for the newspaper are people who have an interest in gossip stories and celebrities of the glamour life.

Representation

How is the new technology represented in the advertisement?

At the start of the advertisement it shows that the newspaper is able to be folded so that can be fitted for the pocket and able to carry with you wherever. It is an easy access and has many other papers inside to share out more information.  It gives the audience information of how wide the paper is and the professional ink used for the images which takes up most space in the newspaper. It is importantly mentioned that it is recyclable therefore it is represented as environmentally friendly. Also the advertisement tells the audience that it is a newer version, ‘Version. 4.0’ this means that it is more updated and new than the previous paper.

Media Institutions

What does the advertisement tell you about the values and ideologies of The Sun newspaper?

The Sun focus on more gossip than serious news as shown in the advertisement. Most of the pages shown consisted of celebrity gossip, Sport and games with wide pictures taking up majority of the pages only showing little text. This implies that The Sun is more concerned with the looks of things rather than the facts and opinions of people. This is because in the advertisement I saw a lot of imagery wide throughout the pages and a column maybe less about an article with such a large image.   

Audience

How does the advertisement appeal to its audience?

The advertisement appeals to its audience because it shows celebrities in the advert of people whom they would relate or take an interest in. The X-Factor and Football was shown. This implies that the audience includes both male and females. Males are interested in the sport, and both male and female have an interest in X-Factor. Also Rihanna and Robbie Williams were both shown not only for the interest of music but the different genres. Robbie Williams is more of an older generation of Pop music whereas Rihanna would target young teens on the R’n’B Pop element. Also the advertisement mentioned a page of different word games for targeting at those who read the complete newspaper specifically those who are on travels that have spare time on their hands something The Sun can offer to them.

LONDON TO BRIGHTON

 How does the trailer use media language to estabilsh the film's genre?


How is gender represented in the trailer?

 In what ways is the film London to Brighton typical of a low budget British film?

London to Brighton has actors and actresses that are not well-known in the film industry. The are actors/actresses are most likely up and coming actors and actresses starting off with film like this to get somehwere far. It uses real life experience settings in London with the public in the background.

In what ways does the trailer promote the film to its target audience?

The trailer tells us a story of a runaway girl that many youths from London can relate to. instantly they would be drawn into the film because of the similarities they might be going through.