Textual analysis of T-Mobile Dance Advertisement

Advertisements all have a similar way of advertising their products. In an advert there would be a voice over of some one giving a description of the product or the service with a character in the advert using the product or service.

In the T-mobile advert it uses different techniques then a usual advert would use. The product is not shown until the end of the advert however in the beginning of the advert there are ordinary working people shown going to work or other places via the Liverpool St. train station. When the music starts and they start to dance together and as the advert goes on more and more people join sharing the moment together.  When the advert comes to and end the people that was involved with the dancing use their phones to call friends or family members to share the experience with them that is when it becomes evident that they are using a T-Mobile network when the slogan shows 'Lifes For Sharing - T Mobile' with the T Mobile sound effect.

The T Mobile network is represented as a fun, sharing, friendly easy going network with the advert they have used to sell their product.  Showing that this is the type of relationship you would want to have with the network. It implies that the network is different because they showed a different way to advertise it to its customers and its target market.

T-Mobiles' target audience they are trying to attract are the same type of the people that they show in the advertisement. Young adults as well as older, matured adults.

The Sun.

Media Form

How does the advert use codes and conventions to appeal to its audience?

The different types of techniques used to appeal to the audience are the celebrities that are shown in the newspaper during the advert. People such as Simon Cowell and Rihanna showing X-Factor and Football sports show what type of audience The Sun is targeted for. The newspaper shows that they specify in different genres to imply the different audiences that can appeal to The Sun.  The advertisement uses a person flicking through the pages to show what kind of genres are in the paper appealing to a broader audience. There is a person most likely a male is shown but only from the hands where it is most important because he is going through the pages, he hands out different pages inside the newspaper to share with other people information they read as people will do when they gossip. This shows that the audience for the newspaper are people who have an interest in gossip stories and celebrities of the glamour life.

Representation

How is the new technology represented in the advertisement?

At the start of the advertisement it shows that the newspaper is able to be folded so that can be fitted for the pocket and able to carry with you wherever. It is an easy access and has many other papers inside to share out more information.  It gives the audience information of how wide the paper is and the professional ink used for the images which takes up most space in the newspaper. It is importantly mentioned that it is recyclable therefore it is represented as environmentally friendly. Also the advertisement tells the audience that it is a newer version, ‘Version. 4.0’ this means that it is more updated and new than the previous paper.

Media Institutions

What does the advertisement tell you about the values and ideologies of The Sun newspaper?

The Sun focus on more gossip than serious news as shown in the advertisement. Most of the pages shown consisted of celebrity gossip, Sport and games with wide pictures taking up majority of the pages only showing little text. This implies that The Sun is more concerned with the looks of things rather than the facts and opinions of people. This is because in the advertisement I saw a lot of imagery wide throughout the pages and a column maybe less about an article with such a large image.   

Audience

How does the advertisement appeal to its audience?

The advertisement appeals to its audience because it shows celebrities in the advert of people whom they would relate or take an interest in. The X-Factor and Football was shown. This implies that the audience includes both male and females. Males are interested in the sport, and both male and female have an interest in X-Factor. Also Rihanna and Robbie Williams were both shown not only for the interest of music but the different genres. Robbie Williams is more of an older generation of Pop music whereas Rihanna would target young teens on the R’n’B Pop element. Also the advertisement mentioned a page of different word games for targeting at those who read the complete newspaper specifically those who are on travels that have spare time on their hands something The Sun can offer to them.