Advertisements all have a similar way of advertising their products. In an advert there would be a voice over of some one giving a description of the product or the service with a character in the advert using the product or service.
In the T-mobile advert it uses different techniques then a usual advert would use. The product is not shown until the end of the advert however in the beginning of the advert there are ordinary working people shown going to work or other places via the Liverpool St. train station. When the music starts and they start to dance together and as the advert goes on more and more people join sharing the moment together. When the advert comes to and end the people that was involved with the dancing use their phones to call friends or family members to share the experience with them that is when it becomes evident that they are using a T-Mobile network when the slogan shows 'Lifes For Sharing - T Mobile' with the T Mobile sound effect.
The T Mobile network is represented as a fun, sharing, friendly easy going network with the advert they have used to sell their product. Showing that this is the type of relationship you would want to have with the network. It implies that the network is different because they showed a different way to advertise it to its customers and its target market.
T-Mobiles' target audience they are trying to attract are the same type of the people that they show in the advertisement. Young adults as well as older, matured adults.
No comments:
Post a Comment