KIdULTHOOD

Media Forms
What techniques does the trailer use to persuade its audience to see the film

 The trailer has a number of long shots to establish a character, setting and the dilemma showing the audience member clearly what is happening in the shot and what surroundings they are in. The trailer shows you the character going through hard times looking in stress but not showing you what the story of it is behind it. This persuade the audience to watch the film to know why the character is feeling that way. Some of the shots fades to black to show the shift in time especially when it shows a lot of violence a trailer is not suppose to expose too much information about the film however it shows the violence to show what genre the film is. Quiet music to establish story, menacing music to highlight villains, builds to a climax. This keeps the audience on there toes and to give them that feeling of suspense that they want to look away when the characters are shown in a fight with each other but on the other hand the audience would continue to watch the trailer not matter how violent the scene gets.  Sudden moments of quiet and silence between and after music will have equal impact on mood and pace.on the audience keeping them interested in the trailer. The more fascinating the audience find the trailer the more excited they are to watch the film. Short shots and quick cuts of some of the most exciting moments from the film and the ‘events’ that lead to the resolution are not necessarily in chronological order but these techniques is how the audience are persuaded to watch the film.

Representations

How is gender represented in this trailer.

The representation of KiDULTHOOD is about the lives of several teenagers growing up in the deprived areas of West London; the way in which the trailer is represented by this is that we see what kind of environment these kids are brought up in and some of the temptations that surround them. Due to the portrayal of teenagers within this film, it seems that a lot of people who watch this trailer may be able to develop their own opinions of what they think teenagers in today's society are like based on the language in which they speak. There seems to be a lot of "ghetto" language used within the trailer, KiDULTHOOD is filled with a lot of modern slang which greatly characterizes today's youth. The slang is used mainly by the male characters who are shown more Superior in the trailer than the women who are shown as inferior being victims of bullying leading to suicidal and look in distress in the trailer every time they are shown. He younger males in the trailer look up to the older generation even though some of the older males in the trailer appear to be bullies the others appear to the boys as their idol as they show off their guns and knives to the younger males. The younger males are represented as troubled school kids that do nothing but cause mayhem and trouble for others or are at home playing on their games talking to each other about the life that they are scared to live therefore leading them to carry such weapons they see the older boys using on each other.

Audiences

What target audience would be attracted to this film

The target audience for this film is mainly aimed at people aged between 15-24, the film itself attempts to represent a serious number of issues of what some teenagers growing up in today's society have to go through; this explains why so many people who are in this age group may watch it. There is also a very realistic approach within this film as most of the actors and actresses are within this age group and therefore know what others their age go through. Even though KiDULTHOOD will mainly appeal to those of a young age group, it could possibly appeal to those of the older generation due to the actors and actresses. The way in which the film will be able to attract those of an older generation is if they like the way in which Noel Clarke that plays the bully ‘Sam’ in the film is able to adapt to his characters and how well he plays them.

Institution

What low budget values and characteristics can you identify in this trailer

Throughout the trailer you see that there are a lot of props being used, especially during the clips where violence is taking place, during these clips there are guns and baseball bats being used showing that even the easiest of things can be used as weapons, it also raises the awareness of the crime that is happening among teenagers in today's society where a lot of them are being attacked and even killed. The setting is based in the deprived areas of Ladbroke Grove and Latimer Road where crime is most common and violence seems to take place more than anywhere else. In a way, KiDULTHOOD is able to educate those who watch it as it gives the audience an understanding into what people who live this lifestyle have to go through on a daily basis. the filming is filmed in council flats, streets and school playgrounds surroundings to where all teenagers are familiar too. All of this to show the reality these characters are just playing out into a film minimized into a trailer that also their target audiences have or are experiencing. The audience gets an inside look into how peer pressure can affect teenagers and how some can be persuaded into living a dangerous lifestyle; this is represented by the crimes they commit and the things they get up to. By viewing the trailer, the overall message that it is able to give the audience is that you should not be a follower or maybe even a leader but that you should choose your own path into how you wish to live your life.