Hyandai advert

Media Forms


The advert follows a storyline of a baby jumping out of his cot taking the car keys and going on a journey. It plays soft music he background. The choice of the song was chosen carefully because the lyrics suited the story. For example "The wind blowing in your hair", and as the baby drives with the windows down, he slightly puts his head out the window so the wind blows in his curly brown hair. The advertisement makes you feel happy watching the advert as an adult because it is not likely a baby driving a ca r so well. However, it still catches the audiences attention to make them feel something when watching the advert. That is why the choice of character was important because a baby driving is far more interesting to watch rather than a grown adult even a celebrity.


Representation


The gender of the main character is a male. This is because the advert is associated with a car and because of the stereotypes such as men are better drivers than women, the Hyundai advert implies that a baby male can even drive better. The advert shows the baby doing masculine things such as driving and surfing. At the start of the advert the baby jumps out from his cot showing how strong the male can be at whatever age. The female baby that is introduced mid way of the advert was picked up from a side walk by the male baby driving the car. This represents females as just pick-ups by males and depending on the male to help them out. Portraying them as inferior to the male. The female baby sits aside looking pretty and giggling away whilst the male baby is out in the ocean surfing, fighting the waves showing off to impress the female baby. Representing males as confident people. But this represents the females to be weaker to men because they would rather sit back and watch the male do the hard work.


Institution


When the baby was driving the car, he had stares of amazement by other males on the sidewalk as he waved away to them while he drove smoothly. The advert shows this because they believe that having a Hyundai you can also have that moment while people watch you drive with their jaws half dropped at your car. The baby drives to the beach where he pulls out a surfboard from the back of the vehicle. The advert includes this scene because it wants you to see how much space the car has without verbally telling you. If a surfboard can fit perfectly in the back of the car most likely anything can. The baby has nothing but a smile on his face while driving, having a good time and those expressions lie within having that Hyundai car, you can also feel happy and great.

Audience

The target audience for the advert is obvious. The driver in the advert for the car is a male regardless of the age, therefore targeting males first rather than women. however using a baby as a driver, a Hyundai car can be for a family car use as well therefore females as mothers can  be apart of the targeted audience. the advert uses the babies as an attempt to persuade you to buy the car because if a baby can do something so well by driving the car an adult is eligible to do it much better representing a Hyundai to be  an easy going smooth car to drive.