How does the text follow the codes and convention of an advert?
The product that is being advertised is shown a lot of times in the short space of the advert making sure the audience know what exactly is being advertised. The music played in the background is used to grab the audience’s attention as I did when I watched it. The music is a mixture of different noises the pace goes with the story of the male being dragged through the street keeps you fascinated about what is going on. The pace is also quick making sure as the audience to keep up with the story the advert is trying to tell using cut shots of the scene. After the advert comes to an advert the product is then shown to what the whole drama was over. It is a close up shot for the audience to recognize that it is a different lynx deodorant for men because the lynx spray because it is a familiar product to both men and women however the advert is advertising a new version.
Representation
How are people and places represented in this advert?
The females represented in the advert are shown as mermaids. Therefore they would be half naked in the ocean. This represents women as being sexy at all times for males because it is a male product therefore a advert targeted at males. The male in the advert is going through a hard time as he is being dragged as a rope but still he survives through all those crashes and bumps showing that he is a strong male. The rope is being pulled by a female representing that woman NEED man. However the male can be seen as the weaker one in the advert and the women being stronger because it is the female in the advertisement whom is pulling the man by the rope. Therefore she must have a lot of strength to be able to pull him through the city.
Audience
What techniques does the advert use to appeal to its target audience?
The advert uses a male character to target its audience which whom is males or for females to show them that the product is used on males only. The targeted age for lynx would be around 13+ with the oldest maybe being 40. This is because the male advertising is a young adult however deodorants are also used by older men and lynx is a popular brand for the males. The socio-eco group would be C2DE that would have an interest in the lynx product and the advert. The target audience is not so upper class with the techniques used in the advert such as its style of scenery and the first impressions of the male who looked like a young but still an adult scruffy looking because he was dragged through streets and ended up at a beach.
Institution
What does this text tell us about the media institutions involved?
I would not have known that the institution to lynx is unilever because it does not show this on the advert but is written on the product itself. I have never heard of this institution but this is because it is recent. Therefore the ideas they can bring are new and fresh. It is the institution that have made the lynx dry advert and advertising a popular brand would make the institution relatively popular also.
No comments:
Post a Comment